About Vicara Marketing

Vicara Marketing

Digital Marketing & Content Writing Services

Our digital marketing company was born out of the desire to help more people share their stories and connect with a greater audience. Anthony and Kristina share a combined 20 years experience working in marketing and communications and while their careers have led them along different paths, what unites them is that at the core of both of their daily work is storytelling.

Anthony began working as a digital marketing manager for startups and established companies since graduating with his MBA in 2010. He prides himself on his keen ability to provide digital marketing solutions that are tailored to the needs of each respective audience that he is working with.

He is a digital strategist and creative thinker who specializes in launching organic and paid ad campaigns for search and social media, website design, developing strategies to acquire and retain customers, conducting keyword research, and optimizing SEO, among others.

As a self-professed analytics nerd, he loves taking a deep dive into uncovering the story behind the data in a way that identifies trends, generates insights and maximizes return on investment.

Creating inspiring content and collateral for print and digital platforms is the name of Kristina’s game. She began her career working in professional sports and eventually transitioned into the nonprofit sector. Over the past 10 years, she has shared the stories of unsung heroes in the healthcare and education sectors.

A natural storyteller and acute listener, Kristina understands how to develop and align any story to specific audiences while maintaining its complexity, intricacy and vulnerability.

A people person through and through, she possesses an instinctual ability to connect and engage with anyone that she interacts with. As a freelance content writer fascinated by everyone’s stories, she wants to tell them and do them justice, no matter how big or small they are.

Two people. Two backgrounds.
One story to share – together.

Why Work With Us?

We make digital marketing simple, flexible and scalable to suit your needs!

1. We Connect

We’ll hold a call to discover how we can help you achieve your goals online. If we both feel there is a good fit, we discuss the details further and then get to work on your project!

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2. We Plan

We collaborate with you on the design, content, features and functionality of your web presence so that your story is shared in a compelling way. We use digital marketing software to create a detailed timeline of the project milestones so you can track the progress of your digital assets.

3. We Implement

Our team gets to work on your project, whether it be writing content, creating online advertising campaigns, reporting on analytics or managing your social media networks. In the process, we make sure you can track the progress and provide feedback every step of the way.

4. We Review

Once all the project deliverables are completed, we get to work on reviewing the performance of your digital assets. This is an important step that goes a long way towards generating long-term growth.

5. We Optimize

Our review process generates insights that we share with your team. Together, we determine which opportunities are worth exploring and then our team gets to work on implementing optimizations to your digital assets in order to maximize your return on investment.