Healing the Community with Holistic Therapies
Background
Marie-Christine Lachance is a certified yoga instructor and founder of Manomaya Meditation, Yoga and Massage Therapy. She specializes in the art of somatic mindfulness meditation, a sustainable, all natural way to increase energy and vitality.
Through her practice, Marie-Christine offers personalized sessions on how meditation and mindfulness can help to develop a sense of overall well-being. These therapy sessions help uncover the root causes of acute or chronic pain related to fatigue, anxiety and stress, among others. Manomaya also provides nurturing holistic massage along with private and group yoga and meditation courses adapted to people with varying health issues and mobility conditions.
The Challenge
As a new and small business in a large market, Manomaya had primarily relied on word of mouth in the community to gain awareness. Marie-Christine was actively delivering educational presentations within the city in which her company operates, and many of the people in attendance were looking for an online resource in order to learn more about Manomaya’s services and somatic mindfulness meditation.
With a modest budget, Marie-Christine was looking for a digital marketing company and partner who would be able to work with her to share Manomaya’s story and establish a comprehensive online presence over the course of several phases.
Our Solution
WordPress Web Design
Vicara Marketing built an initial web presence for Manomaya using the popular open-source platform WordPress and a popular theme to manage the layout. The WordPress platform was chosen for its ease of use, powerful features and integration with third-party extensions. A security plugin was installed to secure the website by stopping automated attacks and protecting against plugin vulnerabilities.
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Elementor was utilized as the preferred page builder to create and manage all the content of the website. Page templates were created during the project to facilitate the design process. Additional plugins were installed and configured to setup the under construction page, create countdown timers and manage Search Engine Optimization (SEO) settings.
Their Results
Vicara Marketing created a website for Manomaya that will help Marie-Christine connect with people in her local community who seek the benefits of holistic healing. As her online presence continues to grow, Vicara Marketing will provide ongoing support in the form of maintenance, security and content updates, along with the implementation of digital marketing solutions for social media and email newsletters.
Do you have a story to tell?
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Fill in the form below to tell us more about your project, goals and any issues you may be experiencing. We’ll get in touch to discuss the details of how digital marketing can help lead you to the results you want online.
